Switzerland is the ninth most popular tourist destination for Indians based on 2012 international departures from Indian airports. According to the Swiss Federal Statistics Office, 347,750 Indian tourists visited Switzerland in 2018 and they were responsible for 780,815 overnight stays in the country. The Swiss tourism industry recognises Indians as a distinct visitor group with their own unique characteristics, interests and needs. The Swiss Hotel Association has even prepared a special guide for Swiss hoteliers called Swiss hospitality for Indian guests to help them understand and serve Indian tourists better. According to the guide, Indian visitors to Switzerland can broadly be grouped into two categories: the group traveller and the individual tourists. Our main target market is outbound Indian tourists willing to discover new places around Europe. Also, outbound Europeans keen to explore Indian culture and tradition face to face. Over 10 million foreign tourists arrived in India in 2017 compared to 8.89 million in 2016, representing a growth of 15.6%.